The Asian Woman

the brief

The Asian Woman is a digital platform that exists to inspire and empower Asian women through meaningful conversations and real life stories. Client requested a rebranding project as well as a series of illustrated visuals aligned with the brand voice. Client also requested for a more elegant feel on the brand, using warm, welcoming colours and a handwritten font. The target audience for this platform will be women aged 35 and above, focusing on mothers and female working adults. 

 

the concept

Incorporating the Client's specific requirements, the proposed colour palette is not too far off from the previous one, but a darker red has been introduced as well as a pink-beige colour to bring out the 'human' touch and to neutralise the warm red and orange tones. 

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A plain white background is used to make it more elegant and classy, with three triangles of different colours as the logo element. The triangles symbolise inclusivity of the platform itself, embracing women of different shapes, sizes, and shades, also shown on the design visuals. The corners of the triangles are also made rounded to represent softness and femininity.